Ever wanted to start your own clothing company? Its not as difficult as you think. What do you absolutely need?
- Name your brand.
- A decent logo and design
- Someone to print your designs or a blank apparel supplier
- Some platform for advertising
Let’s start with Step 1. You want to start your own brand because you see so many people doing it and making sales. So, let’s begin by giving your brand a unique name. Take some time to brainstorm on this part of the process. Write down each idea even though it may sound stupid at the time. I remember this stage. I was sitting in my room with my wife and business partner. I opened a blank notepad document on my computer and started typing every “dumb” idea that we created. After going at this for some time, we actually decided on a combination of ideas that we had a long time ago. This proved to me that some ideas are not recent. They can be something that you have left dormant in you for a while. Revisit your thoughts.
Which do you think is most important? Its obviously design talent you say? Are you Joking? You must be joking. Have you stepped out of the house recently? Have you seen Von Dutch clothing? Crayon weilding Chimpanzes produce better designs. Furthermore, I imagine the monkeys are more sanitary, but I digress.
#6 is clearly the most important element. You can create an entire line of fashion forward, beautiful clothing but if you can’t pitch it – no one will ever see it (excluding your mom of course). So, unless you want a closet full of your fantastic designs, ask yourself the following two questions:
Can I sell?
In other words……can I hit the pavement with my line sheet and walk into every boutique clothing store I can find? Then will I harass the hell out of retail clothing store buyers so that they’ll try to squeeze 5 minutes of time in for me at Magic 06′ (Clothing Convention) ?
Will I be able to make a professional presentation to a Nordstroms buyer?
Can I promote?
Do I have and creative viral or gureilla marketing ideas to get this label kickstarted?
If the answer to both of these questions is No – you better get some help. Namely, find someone passionate for fashion who also happens to be ridiculously outgoing, great on the phone and aggressive as hell. Lastly, (and superficially) it would help if your sales rep is hot.
I know, how horrible…..so sorry, buy I didn’t say anything about this being an equal opportunity business.
That being said, let me welcome you the shallow end of the pool….. i.e. the fashion world.
Good luck with your label!